Alex GordonPublished on: 19/01/2026
"Are You Failing Your Business Because You Are Not Nailing Your Numbers? (The £2.2M Mistake)," argues that most business owners fail to successfully exit their business not due to a lack of valuable products, but because of poor financial planning and systems.
Drawing on an analysis by Adam Strong, there is a lack of financial preparation that can turn a potential £5M exit into a £2.8M reality. Successful planning ("building for the flood") must start 18 to 24 months before an intended exit.
To secure future value and avoid this "panic," the article introduces the SHIFT Methodology for installing necessary systems.
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The core message is that without knowing your calculated "walk away number" well in advance, you are "flying blind" and will suffer a significant loss of proceeds due to taxes, debt, and earn-outs.
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